Ranch Talk

Chas. S. Middleton and Son · Video series

Ranch Talk

Conversations from ranch country.

Pull up a chair for conversations about cattle, land and the people who know them. Join Sam Middleton and his guests as they share experience, perspectives and stories from ranch country.

The conversation with John Welch

Experience worth listening to.

Three episodes · Watch here or on YouTube

Episode 3 · May 27, 2026

High cattle prices. Real-world pressures.

In the final part of this conversation, Sam and John explore the pressures of interest rates, debt and rising operating costs, and why strong cattle prices do not tell the whole story for producers.

Video: Chas. S. Middleton & Son on YouTube

Choose an episode. Start with Part One or watch the latest conversation.

At the table

Sam Middleton & John Welch

Sam visits with his longtime friend John Welch—a cattle rancher, former cattle market analyst and past president of the Spade Ranches.

Meet Sam Middleton ↗

Recorded conversations reflect the conditions and perspectives discussed at the time of publication. More Ranch Talk interviews are on the way.

Swapping Dirt by Sam Middleton — book cover

The stories continue on the page

Swapping Dirt

By Sam Middleton

Sam’s memoir brings together family history, a lifetime in ranch real estate, and the people and properties that shaped his career. His stories include work involving the Matador, Mesa Vista, UU Bar, Four Sixes and W.T. Waggoner Estate ranches.

Proceeds benefit the Ranching Heritage Association at Texas Tech University. Contact our office to ask about a copy.

Book by Sam Middleton. Cover used with permission.

Keep exploring

More stories. More ranch country.

Find articles from our team, meet the people behind the firm, or explore our ranching community.