Real Estate Marketing

As one of the oldest brokerages in the United States, our real estate specialists are highly trained and have years of experience and results in appraising and marketing your property.  We use all the experience and years of research at our disposal to get you the highest return and quickest sale possible. Over 80% of our staff have 10-30+ years of experience in their related fields of appraising, real estates sales/brokerage and marketing. Every exclusive listing comes with a professional marketing package at no cost to the client setting us apart from our competition.


Photography & Video

CSM & Son enlists professional photographers to capture photography of your property at both ground level and an aerial “bird’s eye” view. One of our most prominent photographers is the only Official State Photographer of Texas, Wyman Meinzer. In addition to photography, videos will also be filmed to enrich the marketing value of the listing to give users a true virtual experience of your property before they have an in person showing.


FREE Added Value Advertising

We set ourselves apart from the competition by adding value to our clients by providing all advertising costs to market your listing entirely FREE to you! There are no upfront or added in costs, fees or charges ever associated with marketing your property.

If your property doesn’t sell with us during the exclusive contracted timeline, you walk away without a single cost to you. We pay for any and all costs associated with listing your property whether it be 3rd party listing sites, digital media advertising, print advertising, signage on the property, brochures, photography and video, or any other marketing expense. 


Qualified VIP Clientele

We have spent the last 100 years developing relationships with qualified buyers all over the nation creating custom profiles of their land buying needs. Before your listing goes public, an announcement package is sent to our VIP clientele followed by direct mail packets that include announcement letters, the listing brochure and property map.


Print Marketing & Advertising

We publicize in several rich print media publications as well as CSM & Son branding in local, regional and national publications to maximize exposure for all of our listings. Advertisements run in publications such as the Land Report Magazine, Lands of Texas, The Land Magazine, Livestock Journal, Lubbock Avalanche-Journal, Cattleman Magazine, New Mexico Stockman, Amarillo Globe, San Antonio Times, Dallas Morning Journal and many others. In addition to the standard listings, we list new advertisements in local and regional papers in the proximity of the new listing. Large 8’ x 4’ signage will be placed by the nearest touching highway of the property to promote the sale to road traffic, as well.


Digital Marketing & Advertising

We showcase your property not only on but also on the best land and ranch websites including Lands of America and there officiate sites (Lands of Texas, Lands of New Mexico, etc), LandBroker MLS and more. Social media is increasingly growing to expand the reach of our audience not only from our own Facebook, Instagram, Twitter, and other social media accounts but also from our 3rd party listing partners. Promotional eNewsletters are delivered to thousands of our opt-in potential buyers and VIP clientele on a bi-monthly basis. Digital ads, SEO keywords and other forms of digital advertising are also implemented.


Tradeshows & Sponsorships

Throughout the year, we sponsor many different events from high school & college rodeo teams, stock shows, sales and auctions, hunting clubs, farm and ranch related non-profits such as the National Ranching Heritage Center, and many more.  We also have booths at several farm and ranching tradeshows and events during the year displaying brochures and information on all our listed properties.